Point Off View (POV) is a mission-driven micro agency focused on digital communication and sustainable transformation.
Founded by Marina Testino as a sustainable fashion label, POV has evolved into an experiential creative hub driven by Marina's unique Point Off View, merging digital content creation and innovative transformation services for brands, creatives and organizations.
Our approach works across art, fashion and environmental activism to forge forward-thinking partnerships, bring people closer through creativity and to generate compelling visual campaigns and messages for those seeking an alternative Point Off View.
Explore nature and climate solutions through art and visual content
Communicate digitally and harness online as an alternative to carbon intensive projects, such as fashion shows and campaigns
Use social media to create space for conversation and generate a sense of community across different countries and industries
Be entrepreneurial for the environment: partner with organisations across disciplines to engage a wider audience in sustainability
Collaborate with, and support, talented emerging artists, photographers and videographers
THE GREEN POINT OFF VIEW
The greatest criticism against sustainability - that it says everything and, therefore, nothing - is also the reason for its success. Shared and understood by people around the world, the general principles of sustainability, including conscious consumerism, are slowly starting to become part of popular culture. This is critical for sustainability to flourish.
Exciting digital campaigns and forward-thinking brand collaborations enrich and diversify the sustainability debate so that it continues to feel important and relevant to people who might otherwise feel disconnected.
Our Point Off View is that sustainability should not be siloed into science and policy, but socialized and explored through art and digital content.
The overarching vision for a low carbon, sustainable world is easy to articulate: from clean air, abundant green spaces and increased public transport, to buildings that make their own energy and consumer practices that meet human needs without degrading or depleting the natural environment.